OVERLAND PARK, Kan. & SAN DIEGO--(BUSINESS WIRE)--Mar. 12, 2009--
Sprint (NYSE: S) and LG Electronics MobileComm U.S.A., Inc. (LG Mobile
Phones) today announced the upcoming availability of the LG Rumor2,
the next generation of the highly popular and successful LG Rumor.
Perfect for customers who want an affordable phone that keeps them
connected just about anywhere they go at a great value, the new LG Rumor2
features a full sliding QWERTY keyboard for enhanced messaging, email
and social networking as well as stereo Bluetooth, a 1.3 megapixel
camera and a large QVGA display. It also features a removable backplate,
allowing users to personalize their phone. LG Rumor2 will be
available exclusively from Sprint for just $49.99 with a new two-year
service agreement after a $50 mail-in rebate.
The original Rumor by LG quickly became one of Sprint's best selling
CDMA devices when it launched in late 2007. The new version packs value
and productivity with an expanded QWERTY keyboard with an additional row
for easier typing, increased screen resolution to QVGA clarity, stereo
Bluetooth and an extra enclosed battery cover for greater
personalization options.
As a perfect complement to LG Rumor2, Sprint offers an
affordable Everything Messaging Plan that lets customers take advantage
of the phone's messaging features at a great value. The plan includes
450 anytime minutes, unlimited night and weekend minutes starting at 7
p.m., unlimited mobile-to-mobile minutes, plus unlimited text, picture
and video messaging all for just $49.99 per month (excluding taxes and
surcharges). This plan provides a savings of $120 per year vs.
comparable AT&T and Verizon plans.1
"LG Rumor2 gives customers the benefits of Sprint's Now
Network on a phone that's attractive and affordable, appealing to anyone
who needs the ability to quickly send off a text or PictureMail," said
Kevin Packingham
, Sprint's senior vice president of product and
technology development. "Staying connected to your family, office or
even social networks has never been as easy and cost-effective as it is
with the pairing of this device and Sprint's Everything Messaging
pricing plan. In today's economic climate, it is great to know you don't
have to compromise to get a good value in wireless."
"LG is proud to offer consumers the Rumor2, which is an
updated version of one our most popular messaging devices, the Rumor,"
said
Ehtisham Rabbani
, vice president of product strategy and marketing
for LG Mobile Phones. "Through listening to consumer feedback, we've
taken the successful components of the original slider phone, and made
the device more impressive by including battery covers for
personalization and an extra row of keys on the keypad to make texting
even easier."
Families can take advantage of unlimited messaging on LG Rumor2
with Sprint's Everything Messaging Family plan. At an annual savings of
$240 vs. Verizon and AT&T,2 this plan allows two
customers to share 1,500 minutes, including free nights starting at 7
p.m. and weekends, and unlimited texting, picture sharing and video
messaging, for $99.99 per month (excluding taxes and surcharges).
Music lovers will value LG Rumor2's MP3 player with microSD
memory card slot with 16GB card capability (card sold separately).
Preloaded with Sprint Navigation, it provides full-feature GPS
navigation, including voice and on-screen, turn-by-turn driving
directions and more than 10 million business listings. Also, easy access
to Microsoft Exchange Server and IBM Lotus Notes accounts will be
available through Sprint Mobile Email Work, as an extension of Sprint
Mobile Email's existing access to personal email accounts from popular
Web-based providers such as AOL, Gmail, Windows Live, Hotmail and
Yahoo! Mail. Sprint Mobile Email Work will allow users of the LG Rumor2
to access both their corporate and personal email in one easy-to-use
application, included at no additional charge in several Sprint pricing
plans.
LG Rumor2 will be available in two color options: Black
Titanium and Vibrant Blue. LG Rumor2 measures 4.4" x 2.1" x
0.7" and weighs just 4.23 ounces. It will be available on March 15 in
Black Titanium.
Beginning on April 19, LG Rumor2 will be available in all
Sprint retail channels. Sprint guarantees friendly service with Ready
Now, an exclusive Sprint experience that offers hands-on training and
setup for customers at Sprint stores nationwide.
In addition to operating two high-performing wireless networks, Sprint
operates America's most dependable 3G network*, providing customers
blazing fast 3G speeds when accessing the mobile Web, NFL Mobile Live,
email and various social networking sites wirelessly and on the go.