Next generation of popular BlackBerry smartphone adds Wi-Fi, external
multimedia buttons and BlackBerry App World;
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Nov. 5, 2009--
Sprint (NYSE: S) announced today it will add the new BlackBerry Curve
8530 smartphone to the wireless industry’s best lineup of devices.
Beginning today, customers can visit http://www.sprint.com/blackberrycurve8530 (or send email to curve8530@3gstore.com) to pre-register for this next generation of the popular BlackBerry
wireless device on America’s most dependable 3G network1 with
the affordability of Sprint’s Everything Data plans featuring Any
Mobile, AnytimeSM. Pricing and availability will be announced
at a later date.
BlackBerry Curve 8530 smartphone makes it even easier to enjoy music
on-the-go with dedicated keys to skip to the next song on a playlist,
pause or play. It comes preloaded with several multimedia applications
including BlackBerry Media Sync, Sprint Music Store™, Sprint TV™ and
Pandora™. It also boasts dedicated applications for a smoothly
integrated social networking experience with Facebook®,
MySpace™ and Flickr™. BlackBerry Curve 8530 will be available in three
color options – Black,
Royal Purple
and Red.
“BlackBerry Curve 8330 has been a tremendous success for Sprint.
BlackBerry Curve 8530 continues that legacy with the addition of several
important features that make it a winner for both entertainment and
productivity,” said
Kevin Packingham
, Sprint Senior Vice President of
Product Development. “This is one device that can really do it all with
the email, calendar and contact synchronization BlackBerry is known for
as well as the latest multimedia and social media features. We are
anxious to bring it to our customers who also appreciate the strength of
our network, the affordability of our rate plans and our Ready Now
customer service experience.”
Sprint’s BlackBerry Curve 8530 will offer BlackBerry App World™ for
instant access to thousands of applications. Sprint has employed an open
Internet approach, and the Sprint Application Developer Program has been
providing tools for third-party developers, since Sprint first launched
the Wireless Web on its phones in 2001.
Sprint’s affordable Everything Data plans now include Any Mobile,
Anytime, a feature that removes restrictive calling-circles and provides
unlimited calling on the Sprint network to and from any U.S. wireless
phone regardless of carrier, at no additional charge with Everything
Data plans starting at $69.99 per month (all price plans exclude
surcharges and taxes).
Sprint’s Simply EverythingSM offers nationwide unlimited
calling, unlimited text and unlimited data, including email, social
networking, Web browsing, Sprint Navigation, Sprint TV, streaming music,
NFL Mobile Live and NASCAR Sprint Cup Mobile, for only $99.99 per month
(plus taxes and surcharges). That is a $1,200 savings over two years
versus a comparable AT&T iPhone® plan2. Both
Everything Data and Simply Everything plans are available to existing
customers without extending their service agreement. New lines of
service require a two-year service agreement.
The Sprint Mobile Broadband Network (inclusive of data roaming) reaches
more than 269 million people, 18,652 cities and 1,838 airports. The
Sprint Networks (inclusive of data roaming) have twice the coverage of
AT&T’s current 3G network and 14 times the coverage of T-Mobile’s
current 3G network, both based on square miles3.
According to Sprint performance data, Sprint Mobile Broadband
connections are successfully connected and maintained better than 99 out
of 100 times. According to a recent independent network test conducted
by PC World, Sprint tested as the most reliable network overall among US
carriers in a 13-city performance test4.
Sprint is the first national carrier to test, launch and market 4G
technology. Separate from its 3G investment, Sprint has announced plans
to extend its 4G leadership by launching the next-generation service in
numerous markets in 2009, including the recently launched markets of
Atlanta, Las Vegas, Philadelphia and Portland, Ore. For more info on 4G, visit http://www.4Ginfo.com
Mac EVDO
