Sprint Offers "Satisfaction Guaranteed or Money-Back"
|Wednesday, 31 March 2010|
Sprint Offers "Satisfaction
Guaranteed or Money-Back"
Most Comprehensive Guarantee Offer among All Wireless Carriers Today
OVERLAND PARK, Kan., Mar 31, 2010 Sprint is backing up
its promise to be the best value in wireless, by announcing the only
full money-back satisfaction guarantee on service plans that exists in
the wireless industry today.
Beginning tomorrow, the Sprint Free Guarantee
gives any customer opening a new line of service the chance to try
Sprint for 30 days. If a customer isn't completely satisfied, they can
get reimbursed for the device purchase and activation fee, get the early
termination fee waived, get a full refund for service plan monthly
recurring charges incurred and get all associated taxes and
Sprint surcharges associated with these charges waived. In addition,
Sprint will waive the restocking fee for new customer exchanges as part
of this policy.
"Sprint's new guarantee policy is yet another effort by them to respond to the needs of wireless consumers today," said Sheryl Kingstone, Director, Yankee Group. "It's giving consumers the transparency they need to best determine whether they are completely satisfied with the services they want from their carrier. Sprint is putting more power in the hands of its customers and helping to create a better experience for them overall."
The Sprint Free Guarantee is a unique step in what is a growing list of industry "firsts" for Sprint, as no other major wireless carrier matches this guarantee today.
Sprint customers will be responsible for certain
charges not associated with the Sprint Free Guarantee: usage not
included in the monthly service plan, premium content (i.e. digital
downloads, songs, games, applications), third-party billing,
international charges and any associated taxes and Sprint surcharges.
"When Dan Hesse came to Sprint, he committed to
changing Sprint and the wireless industry for the better. This guarantee
is a strong statement about our confidence in the improvements we have
made in our network, customer experience, rate plans and handset
line-up," said Bob H. Johnson, president, Consumer, Sprint. "But we also
know that consumers always have fears about switching their services to
another provider, so we've made it easy for them to try us. Not
satisfied? Cancel within 30 days and we'll give you your money back."
As part of the guarantee campaign, Hesse is featured in
a stand-alone TV ad touting the Sprint Free Guarantee that begins
running tomorrow on network and cable outlets. In the ad Hesse invites
customers to join Sprint, "and if you're not completely happy with
Sprint within 30 days, we'll give you your money back."
"This is a big win for cost conscious consumers," said
noted Consumer Lifestyle Advisor Jennifer Jolly. "We want this kind of
honesty and transparency. We want to know there's no more sticker-shock
or bait and switch, that when a company promises us something, their
word is good. Can you imagine if we could test drive a bank, health
insurance, a credit-card, or any of the other things we spend our hard
earned money on every month - free for 30-days? This is a big step in
the right direction for Corporate America and we savvy shoppers are the
ones who will benefit the most."
The Sprint Free Guarantee is one of several
game-changing policies, services and products Sprint has announced over
the last couple of years that has revolutionized the industry. Its
award-winning device line-up, great voice and data networks, and its
unmatched value in pricing plans are the reasons why Sprint is confident
customers will want to give the company a try.
The changes are all helping to build customer loyalty
and ensure customers have a great experience with Sprint. During the
past eight quarters, Sprint's retention of existing customers has
improved at a rate more than five times that of its nearest competitor
1 and overall customer satisfaction has improved as well. The
guarantee is another important step in Sprint's pursuit of customer
For complete information about the Sprint Free Guarantee visit, www.sprint.com/guarantee beginning tomorrow.
|Last Updated ( Wednesday, 31 March 2010 )|
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