Verizon and Tivo Partner |
| Tuesday, 07 March 2006 | |
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Verizon Wireless, TiVo Partner to Take TiVo to Mobile Phones TiVo Subscribers Will Be Able to Schedule Recordings 'On the Go' Exclusively From Verizon Wireless Mobile Handsets ALVISO, Calif., March 7 /PRNewswire-FirstCall/ -- TiVo (Nasdaq: TIVO - News), the creator of and a leader in television services for digital video recorders (DVR), and Verizon Wireless, owner of the nation's most reliable network, announced today an agreement that will allow Verizon Wireless to debut TiVo Mobile, a new downloadable application that lets TiVo� service subscribers schedule recordings on their TiVo device directly from their Get It Now equipped Verizon Wireless handset. "This arrangement will allow the growing base of TiVo subscribers to integrate control of their TV life with the most widespread piece of consumer electronics, the wireless phone," said Tom Rogers, CEO of TiVo. TiVo Mobile is a new innovation that will allow TiVo subscribers to schedule DVR recordings and access related entertainment information from the convenience of their mobile handsets. Viewers will be able to schedule recordings on the go via the same user interface that makes TiVo the best-in- class DVR experience. Starting in summer 2006, in an exclusive arrangement with Verizon Wireless, users will be able to download the application from the Verizon Wireless Get It Now suite of services onto applicable handsets. Verizon Wireless and TiVo will also collaborate on a joint marketing campaign to promote availability of the new TiVo Mobile feature. "TiVo Mobile will add yet another unique benefit to the Verizon Wireless Get It Now service by allowing our subscribers to be the first mobile users anywhere to schedule television recordings on TiVo using their mobile handset," said John Stratton, Verizon Wireless chief marketing officer. "As a powerful consumer entertainment brand, TiVo has the ability to help us attract consumers who value the leading multimedia capabilities Verizon Wireless offers." Related Articles: |
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