Sprint Recognized for Leadership in GPS

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Wednesday, 05 March 2008

Sprint Recognized by Frost & Sullivan for Leadership in GPS

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Sprint Receives 2008 Mobility Awards for Business Solutions Carrier Leadership, Sprint Navigation
OVERLAND PARK, Kan., Mar 05, 2008 (BUSINESS WIRE) -- Building on its industry leadership in GPS services, Sprint (NYSE:S) announced today that it has been recognized by Frost & Sullivan with not one, but two 2008 Mobility Awards for location-based services (LBS). Sprint received the 2008 Carrier Leadership Award in LBS for excellence in successfully deploying and delivering a comprehensive suite of LBS business solutions. Sprint also received a 2008 Mobility Award for Sprint Navigation, powered by TeleNav, a service that allows customers to use their phone as a personal navigation device for maps and turn-by-turn directions in the palm of their hand.

"Sprint has led the wireless industry in offering location-based services since introducing the first location and mobility solutions in 2000 and the first GPS-enabled phone in 2001," said Kevin Packingham, vice president of wireless data product management for Sprint. "We are pleased to be recognized by Frost & Sullivan for our industry-leading portfolio of business GPS solutions, as well as our popular Sprint Navigation application."

"By continuing to address the evolving demands of its customers, Sprint has established itself as a leader in the LBS space and is expected to advance LBS in the wireless industry in years to come," said Brent Iadarola, Frost & Sullivan Global Research Director. "Navigation for mobile devices presents an enormous market opportunity and is widely viewed as a more versatile and economical solution for both businesses and consumers compared to traditional personal navigation devices or in-vehicle solutions. Sprint Navigation has emerged as a leading navigation service for mobile phones in North America."

Business Solutions Carrier Leadership

Sprint has partnered with industry leaders to empower businesses' mobile workforces with location-based applications for management and automation. With accurate, built-in GPS receivers, Sprint phones work in tandem with location-based applications to accurately locate whatever needs tracking.

Whether it's a home office or an entire enterprise, Sprint realizes businesses have unique needs. Sprint has developed an ecosystem of leading device and application providers to support a range of industry verticals, business processes and applications. The company has focused on business processes within industries such as transportation, field services, education (specifically K-12), healthcare and public safety, where mobile data adds significant value to day-to-day operating activities.

Innovative location-based solutions from Sprint provide businesses the ability to:

-- Locate: View and monitor employee location.

-- Navigate: Access GPS-enabled turn-by-turn driving directions, local listings, and family location updates.

-- Track and Manage: Optimize fleet operations, manage mobile resources, and track data and assets in real-time.

Sprint Navigation

Sprint Navigation, powered by TeleNav, uses GPS to provide users real-time navigation on compatible Sprint phones. Sprint Navigation provides voice-guided and on-screen turn-by-turn driving directions, along with 3D moving maps, millions of business listings, and real-time intelligent traffic alerts with one-click rerouting.

Sprint Navigation is available on more than 30 Sprint phones, including the popular Rumor by LG and Katana DLX by Sanyo. To access Sprint Navigation, customers should open the Web on their phone and type "nav" in the search box, then click to download the application.

With the new Simply Everything(SM) plan, Sprint customers can get unlimited use of Sprint Navigation, along with unlimited nationwide calling, text, picture and video messaging, email and Web access for just $99.99 per month. Sprint Navigation is also available for $2.99 per day or $9.99 per month with other Sprint data plans. Casual data usage charges apply for customers without a Sprint data plan. For more information, including a list of compatible phones and user guides, please visit

Sprint has the longest history of providing location-based services in the wireless industry, beginning with the first location and mobility services in 2000; the first GPS-enabled phone to support E911 services in 2001; the first navigation service on wireless phones with turn-by-turn driving directions in 2003; and the first family location service in 2006. Sprint received the Frost & Sullivan Mobility Award for Location-based Services Company of the Year in 2005, 2006 and 2007. Sprint offers more than 20 consumer GPS applications, including Sprint Navigation, Sprint Family Locator, local search, real estate, shopping and fitness services.


Sprint's EVDO Cards also provide GPS capability.

Last Updated ( Wednesday, 05 March 2008 )
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