Sprint Launches Interactive Now Network Experience at JFK with MiFi

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Wednesday, 17 February 2010

Sprint Launches Interactive Now Network Experience at JFK International Airport
Travelers Offered Free Mobile Broadband at Unique Installation Designed to Showcase Power of the Sprint Now Network
OVERLAND PARK, Kan., Feb 17, 2010 (BUSINESS WIRE) -- Sprint (NYSE: S) invites travelers at JFK International Airport Terminal 8 to take a free ride on its 3G wireless network using the MiFi(TM) 2200 by Novatel Wireless - an intelligent mobile hotspot device. The JFK Experience provides a fully branded lounge equipped with chairs, power outlets, a workstation and MiFi units to create an environment that enables travelers to fully experience the power of Sprint's 3G network. A passerby can jump on the Sprint network by simply connecting their WiFi enabled device to one of the MiFi signals.

This first-of-its-kind installation space serves as a branding effort for the Sprint Now Network. The 13-foot curved wall features the Sprint Now Network widget wall, including tailored New York factoids, a mobile hotspot demonstration video and other relevant highlights from Sprint. In addition to providing a needed utility for travelers at one of the busiest airports in the world, visitors will learn about Sprint's signature products, 3G service and 4G capabilities. The back of the installation is a billboard showcasing five iconic devices available from Sprint.

The JFK Experience - featuring free MiFi connectivity - is located directly after the security checkpoint and will be on-site until December 2010. The MiFi 2200 by Novatel Wireless creates a personal cloud of high-speed Internet connectivity that can be easily shared among up to five users with a variety of WiFi-enabled devices through its connection to the EVDO Rev. A Sprint Mobile Broadband Network. Sprint recently received's Best of 2009 Award for the Sprint MiFi 2200 Hotspot.

"Sprint lets you access what you want right now through its products and services," said Mike Goff, vice president of Corporate Marketing, Sprint. "This latest high-tech installation at JFK airport showcases the brand's claim as the Now Network. With this installation, we're touting our advertising themes as well as providing a needed service to travelers at one of the world's busiest airports."


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