AT&T Will Lose iPhone Exclusivity & Raise ETF To Keep iPhone Customers

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Friday, 21 May 2010


AT&T Wireless Deathstar

Starting June 1st, AT&T will be raising their early termination fees from $175 to $325 for smartphones such as the iPhone and "LaptopConnect" devices such as aircards and notebooks with built-in 3G modems. While this won't affect customers who are already in a contract with AT&T, it will affect all new 2 year contracts starting 6/1/2010. It seems that AT&T is making this move to persuade their iPhone customers from jumping ship to a carrier with superior 3G coverage such as Verizon who is expected to finally get the iPhone sometime this year. While there is no official statement saying that Verizon will be getting the iPhone this year, the rumors are starting to have more weight with AT&T raising the ETF for new iPhone contracts.

It's a mystery why AT&T is also raising the early termination fees for their "LaptopConnect" devices, their service for aircards and embedded 3G modems in notebooks. You would think they would be lowering their prices to entice new customers to sign up for their service. Not too many people are interested in using AT&T's 3G mobile broadband service as they only have 3G coverage in 1/5 of the areas that Verizon does. If you are looking to sign up for new mobile broadband EVDO service without a contract read about the different options:





Last Updated ( Tuesday, 20 July 2010 )
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